I was excited to quote “before you automate, you have to innovate” too!! Something I’ve noticed is the allure of AI / automation is, well, alluring. However, the key element is KNOWING WHAT it is you’re actually automating. I’ve noticed a significant aspect of what gets overlooked is the level of complexity and difficulty to effectively give AI direction. If we do not know exactly how to guide the AI to respond to us, we will have difficulty expanding our results. For automation, the system needs to be in place as Marc highlights. For innovation, we’d have to first instruct AI with how to think about whatever it is in order to incite any form of co-creation.
Separately, and aligned, I proudly just completed Planit Butter’s first picture book using Adobe Firefly as my primary resource for creating images and then I manipulated and added layers to make the images more of my own. I’ve authored, edited, innovated, creatively directed, and developed a differentiating product for a health tech start up recently, a series of digitally interactive children’s therapy books, so I have experience with creatively directing people in a start up environment and now with creatively directing AI. I definitely admire the capacity of possibility with AI and had a ton of fun creating the art. I also learned a lot about how to give direction to the specific type of bot, which may or may not be beneficial to my communication beyond the art for the books. I could probably write a whole article on this and likely will talk about it on this weeks Self Friendship Podcast ep hahaha so I will stop here. Thank you, Marc, for your insight and perspective as always!
This is key - "Something I’ve noticed is the allure of AI / automation is, well, alluring. However, the key element is KNOWING WHAT it is you’re actually automating. I’ve noticed a significant aspect of what gets overlooked is the level of complexity and difficulty to effectively give AI direction. If we do not know exactly how to guide the AI to respond to us, we will have difficulty expanding our results."
If you write an article on this, please send it my way. I would enjoy the opportunity to read it!
Thank you for sharing just how personal the origins of Netflix mailings were, it is pretty amazing considering how quickly turnaround time was, back up in the 90's when land line phones were the primary communication device. I'd like to go back to that time, please, if you've got that in your bag of tips?! 🙈
This is an absolutely incredible concretisation of the classic advice to maximise the number of experiments and minimise their costs. Thank you for sharing!
Well written Marc. "Before you automate, you have to innovate."
Also - "Machines are great at the last parts of that definition: repeating and scaling up. They will do exactly what you tell them to do — forever."
I'm in a 3-year old startup now, so this piece hits home for me.
Thanks!
I was excited to quote “before you automate, you have to innovate” too!! Something I’ve noticed is the allure of AI / automation is, well, alluring. However, the key element is KNOWING WHAT it is you’re actually automating. I’ve noticed a significant aspect of what gets overlooked is the level of complexity and difficulty to effectively give AI direction. If we do not know exactly how to guide the AI to respond to us, we will have difficulty expanding our results. For automation, the system needs to be in place as Marc highlights. For innovation, we’d have to first instruct AI with how to think about whatever it is in order to incite any form of co-creation.
Separately, and aligned, I proudly just completed Planit Butter’s first picture book using Adobe Firefly as my primary resource for creating images and then I manipulated and added layers to make the images more of my own. I’ve authored, edited, innovated, creatively directed, and developed a differentiating product for a health tech start up recently, a series of digitally interactive children’s therapy books, so I have experience with creatively directing people in a start up environment and now with creatively directing AI. I definitely admire the capacity of possibility with AI and had a ton of fun creating the art. I also learned a lot about how to give direction to the specific type of bot, which may or may not be beneficial to my communication beyond the art for the books. I could probably write a whole article on this and likely will talk about it on this weeks Self Friendship Podcast ep hahaha so I will stop here. Thank you, Marc, for your insight and perspective as always!
So well said.
This is key - "Something I’ve noticed is the allure of AI / automation is, well, alluring. However, the key element is KNOWING WHAT it is you’re actually automating. I’ve noticed a significant aspect of what gets overlooked is the level of complexity and difficulty to effectively give AI direction. If we do not know exactly how to guide the AI to respond to us, we will have difficulty expanding our results."
If you write an article on this, please send it my way. I would enjoy the opportunity to read it!
Done!!!!! Thanks for being curious and excited to read! Would love to learn your thoughts, feelings, or inspirations on it!
https://planitbutter.substack.com/p/how-ai-enhances-your-innate-creative
Thank you for sharing just how personal the origins of Netflix mailings were, it is pretty amazing considering how quickly turnaround time was, back up in the 90's when land line phones were the primary communication device. I'd like to go back to that time, please, if you've got that in your bag of tips?! 🙈
This is an absolutely incredible concretisation of the classic advice to maximise the number of experiments and minimise their costs. Thank you for sharing!